At Metrix, strategy is analysis, but it is also insight. It is our view of the world, focused observation aimed at trends in today's ever-changing environment, and the search and ability to identify the added value in brand communication needed to truly differentiate from others and emerge from the chaotic competitive environment.
Creativity, on the other hand, is the aim of a concrete process, the visual realisation of established objectives.
For us, media planning is the conclusion of the whole strategic-creative journey. We work to ensure that each message is communicated on the right channel and at the right time so that it reaches the target audience of choice.