{"id":2794,"date":"2022-05-13T09:47:43","date_gmt":"2022-05-13T09:47:43","guid":{"rendered":"https:\/\/dev.francoaquini.it\/Metrix\/?p=2794"},"modified":"2024-08-31T16:53:43","modified_gmt":"2024-08-31T16:53:43","slug":"falken","status":"publish","type":"post","link":"https:\/\/www.metrixcommunication.it\/en\/falken\/","title":{"rendered":"Falken"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2794\" class=\"elementor elementor-2794\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28fe8d4b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28fe8d4b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51f9f75c\" data-id=\"51f9f75c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba88d4d elementor-widget elementor-widget-video\" data-id=\"1ba88d4d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/falken2.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3afb8ff4 e-flex e-con-boxed e-con e-parent\" data-id=\"3afb8ff4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d7f191 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"38d7f191\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Falken, a high-performance tyre manufacturer founded in 1983, has become an independent benchmark brand in the industry thanks to its commitment to motorsport.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b2a9594 e-con-full e-flex e-con e-parent\" data-id=\"3b2a9594\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-7ceeabac e-con-full fill-background color-yellow enter-from-right e-flex e-con e-child\" data-id=\"7ceeabac\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c28a241 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c28a241\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"it\"><span lang=\"it\">Metrix collaborated with Falken in the media planning of strategic campaigns, managing the diffusion of television spots during Europa League and Serie B matches and taking care of the creativity and production of radio spots. <\/span><\/span>Radio planning was carried out on local stations, with a strategy aimed at the most relevant times and programs to maximize the effectiveness of communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddbb8a2 e-con-full e-flex e-con e-child\" data-id=\"ddbb8a2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.metrixcommunication.it\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Sequenza-01_4.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-1be19e7a elementor-widget elementor-widget-spacer\" data-id=\"1be19e7a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>https:\/\/dev.metrixcommunication.it\/metrix\/wp-content\/uploads\/2022\/05\/falken2.mp4 Falken, produttore di pneumatici ad alte prestazioni fondato nel 1983, \u00e8 diventato un marchio indipendente di riferimento nel settore grazie al suo impegno nello sport motoristico. Metrix ha collaborato con Falken nella pianificazione media di campagne strategiche, gestendo la diffusione di spot televisivi durante le partite di Europa League e Serie B e curando [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clienti"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts\/2794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/comments?post=2794"}],"version-history":[{"count":29,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts\/2794\/revisions"}],"predecessor-version":[{"id":4322,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts\/2794\/revisions\/4322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/media\/2803"}],"wp:attachment":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/media?parent=2794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/categories?post=2794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/tags?post=2794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}