{"id":2009,"date":"2022-05-13T09:46:47","date_gmt":"2022-05-13T09:46:47","guid":{"rendered":"https:\/\/dev.francoaquini.it\/Metrix\/?p=2009"},"modified":"2024-09-14T13:54:27","modified_gmt":"2024-09-14T13:54:27","slug":"malizia","status":"publish","type":"post","link":"https:\/\/www.metrixcommunication.it\/en\/malizia\/","title":{"rendered":"Malizia"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2009\" class=\"elementor elementor-2009\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a50c08f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a50c08f\" data-element_type=\"section\" id=\"social\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-642c8e76\" data-id=\"642c8e76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31abd360 elementor-widget elementor-widget-image\" data-id=\"31abd360\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social2-8.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55efe196\" data-id=\"55efe196\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5d4580 elementor-widget elementor-widget-image\" data-id=\"f5d4580\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social1-8.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-48173833 e-flex e-con-boxed e-con e-parent\" data-id=\"48173833\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-653c0a88 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"653c0a88\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Malizia is a historic brand well known to consumers. An umbrella brand divided into complete lines of personal hygiene products, such as fresh and sensual deodorants, and home care.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a0b86e3 e-con-full e-flex e-con e-parent\" data-id=\"3a0b86e3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5e926763 e-con-full fill-background color-yellow enter-from-right e-flex e-con e-child\" data-id=\"5e926763\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae96455 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5ae96455\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To enhance this brand, Metrix social strategists have adopted a mischievous and self-deprecating tone of voice, creating an almost colloquial language to encourage intense interaction with the community. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34915d65 e-con-full e-flex e-con e-child\" data-id=\"34915d65\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-302fb04 elementor-widget elementor-widget-image\" data-id=\"302fb04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social3-7-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2784\" alt=\"\" srcset=\"https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social3-7-1024x1024.jpg 1024w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social3-7-300x300.jpg 300w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social3-7-150x150.jpg 150w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social3-7-768x768.jpg 768w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social3-7.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10bb34e3 e-con-full e-flex e-con e-child\" data-id=\"10bb34e3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd657e elementor-widget elementor-widget-image\" data-id=\"1dd657e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social4-7-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2785\" alt=\"\" srcset=\"https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social4-7-1024x1024.jpg 1024w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social4-7-300x300.jpg 300w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social4-7-150x150.jpg 150w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social4-7-768x768.jpg 768w, https:\/\/www.metrixcommunication.it\/wp-content\/uploads\/2022\/05\/Social4-7.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40a803de e-con-full e-flex e-con e-child\" data-id=\"40a803de\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6d7858 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3d6d7858\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A strategy that has led to significant results, with numerous posts that have quickly gone viral, capable of generating a high number of shares and comments.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Malizia \u00e8 un marchio storico ben noto ai consumatori. Un brand ombrello suddiviso in linee complete di prodotti per l\u2019igiene personale, come i deodoranti freschi e sensuali, e la cura della casa. Per valorizzare questo brand, i social strategist di Metrix hanno adottato un tone of voice malizioso e autoironico, creando un linguaggio quasi colloquiale [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clienti"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts\/2009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/comments?post=2009"}],"version-history":[{"count":29,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts\/2009\/revisions"}],"predecessor-version":[{"id":4850,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/posts\/2009\/revisions\/4850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/media\/1133"}],"wp:attachment":[{"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/media?parent=2009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/categories?post=2009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metrixcommunication.it\/en\/wp-json\/wp\/v2\/tags?post=2009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}